VACANCY

Botswana Tourism Organisation (BTO) is a parastatal body set up through an Act of Parliament with the mandate to market Botswana’s tourist product, grade and classify tourist accommodation facilities as well as to promote investment in the tourism sector.

Competent and qualified applicants are invited for the following positions;

     PUBLIC RELATIONS MANAGER

 

MAIN PURPOSE OF THE JOB

Reporting to the Executive Manager – Marketing, the incumbent will be responsible for:

  • Developing, directing and administering policies relating to all proactive and reactive phases of public relations and internal and external (global) communications for the Organisation as well as Botswana’s Tourism Industry.

KEY PERFORMANCE AREAS

  • Develop and maintain the Organisation’s corporate image and identity (Brand Management);
  • Develop and maintain the Country’s Tourism image and identity (Country Brand Management);
  • Development and Implementation ofDisaster and Crisis Management Plans for both the country’s tourism industry and the organization;
    • Stakeholder relationships and management;
    • Production of the Statutory Annual Report;
    • Global Media, interest group relations and management thereof;
    • Manage and produce speeches, press releases, interviews as required.

    KEY ATTRIBUTES

    • Articulate and Persuasive;
    • Excellent writing and communication skills;
    • Consultation and Interpersonal Skills;
    • Results Focused;
    • Attention to Detail;
    • Self-Motivated;
    • Pro-activeness;
    • Ability to manage public relations during disaster and crisis;
    • Global Orientation. 
    • JOB REQUIREMENTS
      • Bachelor’s Degree in Public Relations / Communications or related fields.
      • Extensive experience in developing, maintaining and delivering Marketing and / or Public Relations and Communications Strategies;
      • Strong understanding of customer and market trend dynamics;
      • 5 Years in Marketing and or Public Relations /

      Communications at Senior Management level.

     



APPLICATION DETAILS
If you meet the above requirements, please apply to:
Executive Manager- Human Resource and Administration
At: recruitment@botswanatourism.co.bw
Closing Date: 20th December 2024

Correspondence will be limited to shortlisted candidates only