Marketing and Digital Transformation Executive at NATIONAL ARTS COUNCIL OF BOTSWANA

Marketing and Digital Transformation Executive

Role Purpose

To manage the Council’s digital platforms and execute all customer experience responsibilities including but not limited to establishing, implementing, and monitoring customer experience service standards across all Council channels.

Key Responsibilities

• Contribute to the development of departmental policies, procedures, plans, budgets and initiatives.
• Prepare customer experience service standards in collaboration with other functions for review, input, and adoption.
• Prepare the Council’s digital platform marketing policies, standards and plans for review and adoption.
• Monitor customer experience, engagement and interaction with the Council stakeholders and make recommendations for the Council to improve services to its stakeholders.
• Collate and review market intelligence data on arts and culture sector demographics, preferences, needs and trends to identify factors affecting local product demands.
• Liaise with other Council functions to implement plans that support the sector in marketing, product development and commercialisation initiatives.

Key Requirements

• A Bachelor’s degree in Marketing, Communications or related fields from a recognised institution.
• A minimum of five (5) years’ experience in the marketing and communications field with at least two (2) years’ experience at specialist / supervisory level.
• Experience implementing digital marketing and communication policies, processes, systems, and internal controls.
• Experience establishing and monitoring customer experience service standards.