About Us: Botswana Insurance Company, a leading player in the short-term insurance industry, invites ambitious and talented candidates with a passion for the dynamic world of insurance to apply for the following position.
Join us in shaping the future of short-term insurance!
Position Title: Group Marketing & Client Relations Manager
Reports to: Chief Sales & Marketing Officer
Job Summary: Plays a pivotal role in developing, implementing, and coordinating strategies that enhance the brand image, drive marketing initiatives, and foster strong relationships with clients. This position requires a dynamic individual with a strategic mindset, strong marketing acumen, and exceptional interpersonal skills.
Responsibilities
Marketing
- Participate in the development and implementation of comprehensive marketing plans to promote insurance products and services.
- Conduct market research to identify trends, opportunities, and competitive landscape.
- Collaborate with cross-functional teams to create compelling marketing materials, including digital content, advertisements, and promotional materials.
- Utilize data and analytics to measure and optimize the effectiveness of marketing strategies.
- Design and implement innovative marketing materials, campaigns to promote products or services.
- Communicate brand guidelines and marketing strategies to internal stakeholders.
- Collaborate with external agencies and vendors as needed.
Brand Management
- Enhance and maintain the company’s brand image and reputation.
- Ensure consistent brand messaging across all marketing channels and materials.
- Manage public relations efforts, including press releases and media relations.
Client Relations
- Build and maintain strong relationships with clients, ensuring high levels of satisfaction and loyalty.
- Act as the main point of contact for clients, addressing inquiries, concerns, and ensuring overall client satisfaction.
- Develop and implement client retention strategies.
- Stay informed about industry trends and consumer preferences
Sales Support
- Collaborate with the sales teams to develop targeted marketing initiatives.
- Provide marketing support for sales presentations, proposals, and client meetings.
- Track and analyze sales and marketing metrics to measure campaign effectiveness.
Qualifications
- Bachelor’s degree in marketing, Business, or a related field.
- A minimum of 5-8 years of experience, with a minimum of three years in a senior/management position
- Proven experience in brand management, marketing, and client relations.
- Strong understanding of marketing principles, including digital marketing and social media.
- Excellent communication and interpersonal skills.
- Analytical mindset with the ability to interpret data and make informed decisions.
- Creative thinker with the ability to develop innovative marketing strategies.
- Experience in the Insurance industry will be an added advantage
What We Offer
- Competitive salary and performance-based bonus.
- Comprehensive benefits package, including health, insurance and retirement plans.
- Opportunities for professional growth and development.
- A collaborative and inclusive work environment.
How to Apply
Interested candidates are invited to submit their resume and cover letter to careers@bic.co.bw by 09 July 2024. Please include “Group Marketing & Client Relations Manager” in the subject line.
BIC is an equal opportunity employer and encourages candidates from diverse backgrounds to apply.
We regret to inform you that we will only enter correspondence with shortlisted candidates.