Manager, Marketing at BOTSWANA SAVINGS BANK

Main Purpose of the Job

Responsible for collecting and reviewing market research in order to track the organisation’s competitive landscape, remain abreast of local, regional and global trends and to identify business development opportunities. The Manager, Marketing also oversees the organisation’s marketing campaigns for existing and future products as well as working with the Strategy & Customer Experience and Product Development & Digital Channels sections to develop new product offerings

Core Accountabilities and Responsibilities

1. Review data on competitors’ prices, sales, and methods of marketing and distribution.
2. Monitor industry statistics and follow trends in trade literature.
3. Prepare reports of findings, illustrating data graphically and simplifying complex findings into actionable intelligence.
4. Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
5. Measure and assess customer satisfaction and employee satisfaction.
6. Measure the effectiveness of marketing, advertising, and strategies.
7. Assist in planning the departmental budget.
8. Liaise with advertising agencies to develop marketing campaigns for products and services and on the branding of both existing and new products and services to maximize impact on the public and relevant market segments per product.
9. Work with the Manager, Public and Stakeholder Relations to ensure effective participation of marketing department at trade shows/exhibitions locally and regionally.
10.  Collaborate with PR to develop digital and social media marketing strategies and ensure that they are implemented effectively.
11. Monitor the implementation of digital & social media marketing strategies.
12. Collaborate with Head, SCX and Head, PDDC to rationalise the organisation’s product portfolio to ensure that it remains fit for purpose, profit maximising and aligns to the organisation’s mandate and strategic objectives.
13. Manage brand imagine visibility through compliance to the brand manual.
14. Ensure availability of brand merchandize with adherence to the budget.
15. Assessment and approval of all the bank’s branding work in line with the brand manual.
16. Ensure that the bank’s brand manual is up to date.

Qualifications: Bachelor’s degree in marketing, Communications, Corporate Communications or related area
Master’s degree in marketing, Communications, Corporate Communications or related area would be an added advantage Experience: Five (5) years of relevant experience in marketing, communication or related area (preferably with a financial institution) including three (3) years of supervisory experience. Competencies: Marketing, advertising and communications workflow management
Market and competitor research and analysis
Project management
Results focus
Innovation and creativity
Team leadership
Communication, impact, advocacy and influence