The University of Botswana is looking for a dynamic, knowledgeable, experienced individual to fill the position of Director, Public Affairs. The University is currently operating within a market whose competitive landscape is changing at a very fast rate. It has therefore found it prudent to transform itself into a High-Performance Organization as well as an engaged and impactful university.

The main purpose of the job:  To plan, organise, manage and implement a public relations strategy and policy to ensure the promotion of a positive public image of the University nationally, regionally and internationally; and identify and maximise fund raising opportunities to widen the University’s financial base by encouraging the participation of individual, organizational and corporate sponsorship of University activities and interests.

Duties: (i) Advises the Vice Chancellor on public relations related issues and recommends the adoption of a Public Relations Policy and Strategy to promote the image of the University. (ii) Prepares annual PR activities and budget for public relations services and manages expenditure against approved budget. (iii) Advises, liaises and consults with departments and faculties on public relations matters and provides professional and technical assistance. (iv)Liaises with the media and implements an appropriate media relations strategy. (v)Initiates research on UB’s image and public perception of the institution and prepares appropriate strategies to change image where necessary. (vi)Drafts press releases, speeches and statements,  (vii) Provides professional and technical assistance for the preparation of UB handbooks, calendar, and other publications and journals. (viii) Responds to media enquiries and acts as UB’s chief spokesperson as directed by the Vice Chancellor. (ix) Actively initiates and promotes fund raising activities among potential sponsors and, in particular, develops relationships with Alumni organizations to ensure continued involvement of alumni in university activities. (x) Coordinates and organizes ceremonial functions, VIP tours and arranges open days, promotional visits, etc. (xi) Advises on development of appropriate institutional image and develops corporate image for the university which reflects the institutions mission and objectives. (xii) Advises on internal communication strategies and promotion of university community and identity among students and staff.

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Key Performance Areas:

  • Comprehensive marketing and public relations strategies and plans.
  • Market research conducted regularly and informing University development initiatives.
  • Positive image and reporting of university activities and minimise any negative publicity.
  • Increased media coverage of and public interest as well as participation in University activities.
  • Increased private and non-government sponsorship of University activities (academic, cultural and sporting).
  •  Participation of alumni in University activities.
  •  Efficiency of service delivery to clients.

Job Requirements: (i) Degree in Journalism, Mass Communications or related area. (ii) A Master’’ Degree in relevant arrears and membership of internationally recognised institute of public relations practitioners will be an added advantage.

Experience:  ten (10) years’ work experience in Public relations/Marketing and Communications field (ii) Experience in media relations and fund raising at a senior level is essential (iii) Excellent interpersonal and communication skills (verbal & written) (iv) Strong coordinating and organizing skills. (v) proactive and innovative thinker.

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Remuneration: The University offers a competitive salary and benefits commensurate with experience and qualifications. For more information on the University visit our website

How to apply: Applicants are to address the stated duties ad requirements or provide other information to assist the University determine their suitability for the position. They should also quote the vacancy number of the post applied for, provide current CV’s (Including telephone, tele-fax and email), certified copies of educational certificates and transcripts, and three (3) reference letters and send complete documentation to: Director, Human Resources, Private Bag 0022, Gaborone, Botswana; Telephone: (267) 355 2048/5731/2040, Fax (+267) 397 4796. Email:

Applicants should inform their referee/s to: (i) Quote the Vacancy number and position applied for and (ii) submit their references directly to the above address, before the stipulated closing date.

Hand delivered applications should be submitted to Block 108, Admin New Wing Floor 2 Office 205/207.

Please note that applications with incomplete information shall not be acknowledged.

NB: Only shortlisted applicants will be contacted, those who responded to the earlier advert should not re-apply. Their applications will be considered along with new applications.

Closing Date:  30 November 2022