Job title: Digital & PR Coordinator

Location: Gaborone

Department: Marketing

Supervisor: PR & Communications Manager

Digital & PR Coordinator

The candidate will be responsible for managing campaigns on all Orange Botswana Digital Marketing platforms, to increase reach and audience engagement. Additionally, the candidate will be the focal point for coordination of the relationship between Orange Botswana & external parties, including Media, Business Partners, Affiliates, Advertising Agencies and Designers etc.

The main duties include but are not limited to:

Digital Marketing

  • Plan digital programmes and campaigns: online marketing campaigns, google ads, social media ads.
  • Oversee all existing company social media accounts – Facebook, Twitter, YouTube and any new platforms identified.
  • Develop engaging, creative, and innovative content for regularly scheduled posts, aligned to the marketing roadmap, and Orange Botswana’s strategic initiatives.

Public Relations

  • Formulate PR and Digital plans and strategies
  • Manage media relations and requests
  • Plan and supervise PR events and activities
See also  Product Specialist at SANDVIK BOTSWANA

Track Media coverage

  • Keep track of the brand and companies’ media coverage – Reports.
  • Develop or use performance metric to monitor how successful the brand & companies’ PR activities are in collaboration with the agency.
  • Use analytics software to look for trends, monitor social media sites for customer feedback.

Improve Media Partnership & Relations

  • Increase the brand and company’s exposure through develop strategic partnerships with media.
  • Facilitate the resolution of dispute with the public or external vendors.
  • Present solution in times of PR Crisis.

Lead Design and Visual Content Creation

  • Create, and/or manage a consultant to create, and maintain Orange Botswana’s graphics and materials
  • Manage the image/graphic acquisition and files for all of Orange Botswana’s staff and key stakeholders to use

Reporting

  • Track social media paid outreach expenses and other assigned project expenses to ensure projects stay in budget.
  • Manage PR budget
See also  Customer Advisor at ORANGE BOTSWANA

 

Skills:

  • Strong experience in Marketing & Communications
  • Good interpersonal skills
  • Ability to deliver and work under pressure
  • Excellent presentation and public speaking skills
  • Excellent writing skills
  • Basic photography and video editing skills
  • Understanding of Social Media Advertising guidelines
  • Knowledgeable in Facebook, Twitter and Instagram Sponsored Ads
  • Ability to read and analyse social media metrics (reach, engagement, tweet impressions etc.)

 

Qualifications and Experience:

  • Degree in Marketing/Communications/ Journalism Degree or Equivalent
  • A Masters would be an added advantage
  • A minimum of 3 years in the Social Media/ Marketing /Journalism field

 

 

Interested candidates who meet the minimum requirements can submit their applications, updated CV and certified copies of their academic certificates to: jobsbw.obw@orange.com

The subject window on email should only contain the title of the position being applied for.

Closing Date

 

Closing Date: 03 December 2024

 

Only selected candidates will be contacted for interview