Digital Marketing Officer at BOFINET

Digital Marketing Officer – Gaborone (3 years Contract)

Reporting to the Public Relations and Marketing Communications Manager, the officer will be responsible for the creation and management of digital media platforms and campaigns to promote the BoFiNet’s brand, products and services. The role supports the sales, marketing and communications functions of the organisation.

Key Responsibilities

Website management for BoFiNet and associated sub brands, including managing the CMS, SEO and ensuring website security.
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Social media management, including developing social media content calendars in line with approved campaigns and content management Planning and coordinating all online advertising activities including scheduling campaigns, monitoring and reporting performance; and making recommendations to optimize performance.
Planning and coordinating email and content marketing campaigns, including monitoring and reporting on performance against set KPIs.
Managing the digital media advertising budget.
Ensuring that all digital marketing channels are coherent and consistent with BoFiNet brand guidelines in terms of the look and feel as well as tone of voice.
Ensuring that all initiatives undertaken serve to promote a positive image about and protect the reputation of BoFiNet, its leadership, products and services.

Skills and Competencies:

The candidate should exhibit the following:

Excellent organisational, interpersonal and communication skills.
Strong writing skills, proof reading and editorial skills with a good eye for detail
Strong analytical and ICT skills
Ability to work on multiple projects at the same time.
Excellent time management and prioritisation skills
Financial and business acumen
Integrity and trust
Collaborative team player
Customer focus