Digital Marketing Officer – Gaborone (3 years Contract)

Reporting to the Public Relations and Marketing Communications Manager, the officer will be responsible for the creation and management of digital media platforms and campaigns to promote the BoFiNet’s brand, products and services. The role supports the sales, marketing and communications functions of the organisation.


Key Responsibilities                                                                                                


  •  Website management for BoFiNet and associated sub brands, including managing the CMS, SEO and ensuring website security.
  • .
  • Social media management, including developing social media content calendars in line with approved campaigns and content management Planning and coordinating all online advertising activities including scheduling campaigns, monitoring and reporting performance; and making recommendations to optimize performance.
  • Planning and coordinating email and content marketing campaigns, including monitoring and reporting on performance against set KPIs.
  • Managing the digital media advertising budget.
  • Ensuring that all digital marketing channels are coherent and consistent with BoFiNet brand guidelines in terms of the look and feel as well as tone of voice.
  • Ensuring that all initiatives undertaken serve to promote a positive image about and protect the reputation of BoFiNet, its leadership, products and services.
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Skills and Competencies:

The candidate should exhibit the following:


  • Excellent organisational, interpersonal and communication skills.
  • Strong writing skills, proof reading and editorial skills with a good eye for detail
  • Strong analytical and ICT skills
  • Ability to work on multiple projects at the same time.
  • Excellent time management and prioritisation skills
  • Financial and business acumen
  • Integrity and trust
  • Collaborative team player
  • Customer focus


  • Academic Qualification and ExperienceThe candidate should have attained the following:


    • Bachelor’s degree in Media Studies, Communications, Marketing or related field
    • Minimum of three (3) years post qualification experience
    •  Additional training in Digital Marketing or related is an added advantage.

Closing Date: 19th February 2024

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