SOS Children’s Villages; is an international non-governmental social development organisation that has been active in the field of children’s rights and committed to children’s needs and concerns since 1949. In 133 countries and territories, our activities focus on children without parental care and children of families in difficult circumstances. In Botswana SOS Children’s Villages operate on three (3) locations, Tlokweng, Francistown and Serowe.
We work on family based, long term care of children who can no longer grow up with their biological families. We also support disadvantaged families to prevent crisis that can in the worst-case scenario lead to children being placed in out of home care. Our family strengthening programmes build families’ and communities’ resources, on their ability to organise themselves and on their responsibility for the well-being of the children.

Digital Fundraiser-Head Office Gaborone

The Digital Fundraiser’s primary role is to implement digital fundraising strategies in alignment with the fundraising strategy and priorities set by the Fundraising Manager at SOS Children’s Villages. This position is crucial in achieving annual digital fundraising targets and goals, as well as providing creative input, design, and production of digital fundraising materials that
align with the supporter service strategy. Moreover, the Digital Fundraiser is responsible for establishing and executing web analytics tools to measure digital fundraising performance.

 Conceptual tasks, Strategy Development, and/or Project Development
 Collaborate with the Fundraising Manager and Regional Digital Fundraising Advisor to conceive and develop a digital fundraising roadmap for acquiring and retaining new online donors.
 Ensure materials target specific audiences based on their communication preferences, language, and support relationship type.
 Working in close collaboration with Donor Services develop loyalty tools in line with retention and upgrading plans.
 Share best practices and experiences with digital fundraising across SOS Children’s Villages Federation.
 Research and explore market trends and new-media fundraising cases from other organizations.
 Actively participate in fundraising meetings, weekly Web-team meetings, and the yearly planning process to contribute to the fundraising department’s effectiveness and development.

 Execute and report on digital acquisition tactics (web, mobile, e-mail, social networks, etc.).
 Implement and report on loyalty initiatives based on retention and upgrading plans.
 Collaborate with other fundraisers to ensure seamless integration of digital tactics with other channels like direct mail and telemarketing.
 Define yearly objectives in consultation with the Fundraising Director (income, number of gifts, number of new supporters).
 Work closely with campaign and mobilization teams to integrate digital fundraising strategies effectively.
 Integrate fundraising efforts with social media by creating content and visuals for sharing and implementing social media-based lead generation and retargeting advertising.

Compliance / Adhering to Framework Conditions
 Coordinate with the communications team when producing digital acquisition materials that reach wider audiences to ensure consistency in branding positioning and campaign objectives.
 Strictly adhere to SOS Children’s Villages’ policies regarding funding sources, confidentiality, data handling, and other relevant guidelines.

 Bachelor Degree in Marketing/ Communications or any related field.

Experience & Skills
 5+ years of professional experience in digital marketing, with a focus on digital advertising.
 Strong knowledge of fundraising principles.
 Proficiency in web-related software (HTML coding, Photoshop, Illustrator, Premiere Pro, etc.).
 Knowledge and experience in graphic design and electronic materials production.
 Familiarity with marketing tools such as audience analysis, message testing, and surveys.
 Understanding of the local fundraising market.
 Proficiency in Google Analytics for tracking and measuring success.
 Familiarity with the mobile market, SMS market, PPC, and PPL markets.
 Effective presentation and reporting skills.
 Strong knowledge of Google Grants.
 Project management skills and the ability to advice on effective test programs.
 Excellent communication skills, both written and verbal.
 Strong analytical and problem-solving abilities.
 Proven teamwork skills and the ability to network effectively, even in remote work settings.
 Excellent interpersonal and networking capabilities, including building constructive and long-term relationships with internal and external stakeholders.

How to Apply
If you believe you are the right candidate for the above position, please send your detailed curriculum vitae (CV), and photocopies of academic certificates.

Applications should be submitted electronically to
No applications should be submitted later than 17th November 2023.

“SOS Children´s Villages has zero-tolerance neither on sexual exploitation, harassment, and abuse nor fraud and corruption, amongst other safeguarding aspects. We also provide equal employment opportunities to all employees & qualified applicants without regard to race, colour, religion, gender, national origin, age, disability, marital status, or class. SOS Children´s Villages complies with all applicable laws governing non-discrimination in employment.”
This position involves working with an NGO committed to children and human rights and is subject to strict safer recruitment checks. The successful candidate will be required to complete safer recruitment checks including police and reference checks to help verify their suitability to work for SOS CV.