Communication Specialist at PEEPA

Role Responsibilities

Strategy and Policy

Provide input and contribute to the department’s policies, strategies, plans and budgets.
Execute assigned branding, communication and marketing plans.
Promote adherence to PEEPA’s communication, branding policies.

Communication Strategies

Collaborate with senior management to create comprehensive communication strategies that align with the agency’s goals and ensure key messages reach target audiences.
Develop communication frameworks to keep various stakeholders informed, including PEEPA officials, employees, the public, and media outlets.

Media Relations

Write and distribute press releases, public statements, and official responses to ensure that the agency’s perspective is accurately represented in the media.
Serve as the primary contact for media queries, providing timely and accurate responses to journalists and reporters.
Organize press conferences, media briefings, and interviews with senior officials or subject-matter experts.
Track media coverage of the agency, its programs, and related Agency activities to gauge public perception and inform management of emerging issues.
Analyse the impact of communication efforts, compiling data on media impressions, social media engagement, and public feedback to refine strategies.

Public Information Campaigns & Marketing

Draft public information campaigns to raise awareness about the Agency programs, policies, and initiatives.
Coordinate public outreach events such as stakeholder forums to foster engagement and transparency.
Coordinate the development of advertisements (print, radio, TV, and online) that promote public awareness on PEEPA policies and services.

Content Development

Write, edit, and oversee the production of content such as newsletters, brochures, blog posts, social media updates, annual reports, and speeches.
Manage the Agency’s online presence by regularly updating the website and social media platforms, ensuring content is engaging, accurate, and timely.
Collaborate with design and production teams to create visual and multimedia content (e.g., infographics, videos) that communicate key messages.

Internal Communications

Ensure internal staff is kept informed about the agency’s objectives, policy changes, and major initiatives through newsletters, intranet updates, and internal memos.
Work with the Agency’s departments to develop and disseminate key messages, ensuring consistency across internal and external communications.

Stakeholder Engagement

Identify key stakeholders relevant to the Agency’s objectives, including government officials, employees, media, community groups, NGOs, private sector partners, and the public.
Assess the interests, concerns, influence, and communication needs of different stakeholder groups to tailor communication strategies effectively.
Create and implement stakeholder engagement plans to ensure clear, consistent, and targeted communication with different audiences.
Develop customized messaging and communication materials to address the specific concerns and priorities of each stakeholder group (e.g., policymakers, industry leaders, or the general public).
Build and maintain relationships with other government agencies, ministries, and public sector organizations to facilitate coordinated communication on shared policies or initiatives.
Engage with community organizations, civil society groups, and citizen forums to promote agency activities, gather feedback, and address concerns.
Liaise with private sector partners, NGOs, and international organizations to foster collaboration, share information, and build strategic alliances.
Organize and facilitate public meetings, town halls, and forums to engage stakeholders, explain Agency policies, and address public concerns.
Coordinate consultation sessions with industry leaders, experts, and affected communities to gather input on proposed projects, policies, or regulations.
Plan and execute workshops or seminars to keep stakeholders informed about the agency’s projects, objectives, and progress.
Establish and maintain communication channels (e.g., newsletters, websites, social media, email lists) for regular updates and information sharing with stakeholders.
Implement feedback mechanisms such as surveys, suggestion boxes, or online platforms to capture stakeholder input and ensure their voices are heard.
Act as a point of contact for stakeholders, providing timely responses to questions, concerns, or requests for information.
Ensure timely dissemination of information about agency decisions, projects, and progress to stakeholders, particularly on matters of public interest.
Prepare and distribute reports, newsletters, or briefing materials that inform stakeholders about the agency’s activities and outcomes.

Brand and Reputation Management

Ensure that all communications are aligned with the agency’s brand identity and that the agency is portrayed in a positive, professional manner.
Continuously assess public sentiment and develop strategies to mitigate potential reputational risks.

Crisis Communication

Draft and implement crisis communication plans in response to emergencies or public relations issues that could affect the agency’s reputation.
Prepare public responses for controversial or sensitive issues, managing the agency’s image during times of heightened public scrutiny.
Monitor public opinion and media coverage, providing reports and advice to management on necessary adjustments to communication strategies.

Reporting

Maintain records of stakeholder interactions, meetings, feedback, and communication activities for analysis and reporting.
Monitor the effectiveness of stakeholder engagement efforts, using feedback, media analysis, or surveys to measure stakeholder satisfaction and adjust strategies as necessary.
Draft reports to senior management on departmental activities including stakeholder engagement outcomes, highlighting key issues, feedback received, and recommendations for future action.

General